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“I visit a lot of design schools and the students tell me about the projects they’re working on, but when I ask, ‘What ‘s the idea?’ they always say, ‘I dunno yet.’ ‘Then what are you doing at your computer?’ And they say, ‘Playing.’ ‘Well, then you’re playing with yourself; you’re just masturbating… These are beautiful kids, but they’re brain dead. A good designer should not only understand the culture, they should foresee the culture.” – George Lois

Going to hear this brilliant man speak at john st next wednesday.

(Source: georgelois.com)